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To create a high-performance culture, start with trust

“When do you trust someone?” The first answer I often hear from leaders: “When I know they’re reliable.”

That’s a start – but it’s only part of the picture. Reliability reflects consistency, one element of what’s called cognitive trust.

But trust is multi-dimensional.

According to Nowack and Zak (2020), trust in teams rests on four pillars:

► Capability – belief in someone’s skills and expertise

Consistency – reliability and predictability

Caring – perception of genuine concern and support

Candor – honesty and integrity

 

The first two form cognitive trust; the latter two affective trust.

Why does this matter for leaders?

Because the presence — or absence — of these elements shapes whether people:

  • collaborate across silos

  • challenge ideas without fear

  • share critical information

  • stay engaged under pressure


 

And the business case is clear. High-trust cultures are directly linked to high performance.

Research by Zak (2017) found that high-trust workplaces saw:

 

► 106% more energy at work

► 76% higher engagement

► 50% greater productivity

► 40% less burnout

► 13% fewer sick days

► 29% higher overall life satisfaction

In today’s legal environment — where innovation, adaptability, and retention are critical — trust isn’t a soft skill. It’s a core strategic asset.

Reflection for leaders:

Which of the four pillars do you model most consistently—and which less so?

How are you intentionally cultivating trust — in yourself, and across your teams?

 

For those who’d like to explore further:

Paul J. Zak (2017). The Neuroscience of Trust, Harvard Business Review (January-February 2017)

Kenneth M. Nowack & Paul Zak (2020). In Team We Trust. TalentQ. https://www.talent-quarterly.com/in-team-we-trust/